Project 7: Webpage

by: Sara Shaw

Description:
A website page based on a logo previously designed. 

Process (Programs, Tools, Skills):
I started this project by choosing a logo to create a website for. As I already understood the feeling I had with my logo, I wanted to continue that same feeling to create a cohesive design. I chose colors directly from my logo using Adobe Photoshop to identify the hex colors and then lightened or darkened them to add contrast. I added my content in an html document in Textwrangler and modified it using a css document. Within the css I changed fonts, colors, and spacing to create a visually interesting design. After I finished editing my code, I validated each document with an online validator.

Programs/Tools Used: TextWrangler, Photoshop, & an online validator

Message: A logo and webpage design for those interesting in apple farming and produce picking.

Audience: Anyone who is a farmer or those who are interested in picking produce.

Top Thing Learned: How to change specific information within CSS

Color scheme and color hex: Complementary: Green #9CCE7C, #E6F2DD, Red #892222; White #FFFFFF; Black #000000;

Title Font Families & Category: (all names)  Avenir Next LT Pro, Helvetica, sans-serif  Category: San-serif

Copy Font Families & Category: (all names) Georgia, Times New Roman, serif Category: Old-style

Changes made to the CSS: I made changes for the colors of the titles, paragraphs, and background colors. I also changed the fonts to better fit with my message. I centered my logo and made a caption to go along with it. Lastly, I added extra spacing around the main title so the text had more room to breathe.

Word Count: 279

Project 6: Stationery

by: Sara Shaw

Letterhead:

Business Card (8.5 x 11 layout):

Business Car (large layout):

Description:
A coordinating letterhead and business card utilizing a personally made logo in multiple formats.

Process (Programs, Tools, Skills):
I started my project by determining what business I wanted to create for. Once I decided on a apple farm, I brainstormed different ways to combine those two ideas together. I created many sketches and chose the one that best communicated the message. I then created that sketch in Adobe Illustrator and made refinements from there. Once my logo was created, create an InDesign document that contained a letterhead and the front and back sides of a business card. I chose typography that worked well with my logo and chose accent colors from it as well. After receiving feedback I made minor changes to the sizing and typography.

Message: This logo with the stationary and business card represent a farm that sells apples. The design was created in such a way to feel charming and inviting.

Audience:  People who want to purchase apples.

Top things learned: How to create a cohesive business card and letterhead design.

Color scheme: Complementary and color names: Green and Red

Title Font Name & Category: Gill Sans MT – Sans Serif

Copy Font Name & Category: Avenir Next LT Pro – San Serif

Project 5: Logos

by: Sara Shaw

Description:
Three logo designs for a company.

Process:
I began this project by deciding what company I wanted to design for and what its name would be. I then brainstormed ideas for an accompanying symbol (a baby sheep) and a tagline to go with it (For Growing Little Sheep). Next, I did a little research to get the basic formation of a sheep drawn in a recognizable way and made my sketches from there in Adobe Illustrator. I made three different versions one with just typography, and two including the little lamb. I created a small survey to see which of the three was better and made revisions from there.

Programs/Tools Used:
Adobe Illustrator

Message: Products for growing children.

Audience: Parents of younger children.

Top Thing Learned: How to better use the features of the pen tool.

Color scheme: Complementary    color names: Orange and Teal

Font Name & Category: Hobo Std Medium (San Serif)
Font #2 Name & Category: Abadi MT Condensed Extra (San Serif)