by: Sara Shaw
Final Flier Design
Description:
A promotional black and white flier geared towards recently graduated students for a leadership conference.
Process:
I started out with four basic concepts and sketched them out. I chose the one that I thought would be the most cohesive and interesting. I created a digital sketch in Illustrator and made minor changes to the layout to fix some alignment issues. Other changes I made include making the “L” in leadership a bit larger, putting more emphasis on “graduate”, and repeating the horizontal line element.
Message:
I wanted to communicate a strong professional look that would appeal to recent graduate students.
Audience:
Recent young adult graduates.
What I learned:
Align whenever you can. One of the biggest problems I had with this design was spacing everything so I could align the major portion of the text together. Once I scaled down the photo, enough space was created to move it all together. I also learned that if I have a element once in a design, I should try to repeat it to bring it all together.
Title Font Name & Category:
Bookman Old Style – Old Style
Copy Font Name & Category:
Avenir Next LT Pro – Sans Serif
Links to all images you used in this project:
2. https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo2.png
sarasreflections 
